Copywriting Public Relations – master PR publicity skills

BECOME A PR PRO WORKING FROM HOME. ADD A NEW REVENUE STREAM or DRIVE YOUR BRAND, FAST.

How to master PR – for start-ups and copywriters

Freelance copywriting

This course will benefit freelance copywriters. That’s my profession and PR has been central to my client services.

  • How to develop a professional online/offline media plan
  • How to find the trusted bloggers, the editors, publications and freelance journalists that specialize in your area of interest. Focus is everything.
  • How to find journalists with a tight deadline ‘on heat’ for information on your specialization
  • How to write and USE online press releases, traditional press releases, and sales-lead generating ‘pseudo’ press releases.
  • How to schmooze bloggers and the press
  • How to create a story when there is no story
  • How to find out well in advance which topics are going to get the ‘special feature’ treatment by printed journals and online portals
  • Links to free software that will boost your productivity
  • Why and how you should create an online Press Room
  • Understanding keywords, where to use them and where NOT to use them (and almost every other course seems to get this wrong!)
  • How not to confuse hyper-activity with effectiveness – and how to measure your success accurately
  • And lots more

Become the online and offline ‘Voice’ in your sector – fast.

Includes:

  • 2 hours on-demand video
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

 

What Will You Learn?

  • I promise that by the end of this course you will fully understand how to become a ‘Voice in your Industry’, Known and trusted by influential bloggers, freelance journalists and editors. Everything from developing a professional media plan to getting quality coverage, on-line and off.

 

What Are The Requirements?

  • An open mind.

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